For an eCommerce company, Product Search or Product Discovery as it is called, is a critical factor in enabling purchase decisions. If a customer is not enabled to find the product he is looking for, then he would easily go away to another site. Among other things to get the product search right, it is […]
Mobile is not just a trend
Mobile is not just a trend – Businesses are starting to funnel money into it. Big data have always been big in business, but the potential it holds for the mobile marketing industry is now growing faster than ever before. Businesses are starting to funnel money into Mobile Solutions understanding that there is ample opportunity […]
Big Data – Opportunities and Future
Big data is high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making. Encompassing everything from click stream data from the web to genomic and proteomic data, it’s a heterogeneous mix of data both structured (traditional datasets –in rows and columns like DBMS tables, CSV’s […]
Five Questions You Need to Answer Before Starting a Big Data Project
Big Data is gradually taking over the business world and it means different things to different people. Data-driven decisions and applications create immense value by utilizing data sources to discover, present and operationalize important business insights. Every technology company on the planet now claims to have a solution for analyzing the mammoth amount of data […]
Gestures – The new Touch and Click
I had touched upon user experience in one of my previous blogs without elaborating further on it. In this blog, I will talk specifically about gestures – a user experience that has been there for quite some time but seems to be gaining traction of late Gesture programming has been there for quite some time […]
To or not to Integrate Digital Analytics into your Business?
If integrating Digital Analytics with your business has been on your mind, then the following questions would have sure popped up. Why should I use Digital Analytics & how it impacts business? Why digital data and where does all the data come from? This blog will help you answer those. Why digital data & where […]
A Smart and Timely Quake Alert?
After a devastating earthquake in Nepal, that took a toll of lives and caused massive destruction to the heritage and property of Nepal, scientists have now discovered that smart phones could be used as an economical alternative to sophisticated earthquake monitoring networks. Technology has grown manifold in the last few years. Scientists have devised such […]
Career Guide to Fit into revolution of Internet of Things (IoT)
Today, almost everywhere the term (IoT) Internet of things is present. This blog talks about what IoT is and what skills we need to develop to embrace the new era of IoT. As per wiki–“The Internet of Things (IoT) ” is the network of physical objects or “things” embedded with electronics, software, sensors and connectivity to enable it […]
The Big Data Resolution for 2016!
I love new years! After having taken a long delayed break towards the end of last year, finally spent some quality time with the family, finally had a time to just think about where I have reached and where I want to go, like most of you, I am all charged up to start another […]