Mobile commerce is a hot market, and retail industry is using it to their benefit. All top brands have a mobile presence in different forms, which range from a native mobile app per platform, cross platform apps to having responsive websites Until recently, the mobile support for an e-commerce site was looked upon as having […]
Ecommerce Archives
Best practices to follow on e-Commerce sites to avoid deadlock and other challenges
Recently some of our developer colleagues were having sleepless nights – a week before Black Friday fixing issues for a couple of our clients’ sites which run a high volume of promotions and discounts. The site’s performance testing had revealed that something was not right in the code as the performance times had shot up […]
Managing Abandoned Cart/Order in ATG
First, let’s define what is an abandoned cart? An abandoned order or shopping cart is one that a customer creates and adds items to, but never checks out. Instead, the customer simply exits the Web site, thus “abandoning” the incomplete order. ATG has an out of the box Abandoned Order Service module that includes a […]
Comparing Search Engines in Context of e-Commerce
For an eCommerce company, Product Search or Product Discovery as it is called, is a critical factor in enabling purchase decisions. If a customer is not enabled to find the product he is looking for, then he would easily go away to another site. Among other things to get the product search right, it is […]